Victoria Feldman de Falco
Named one of the Top 25 Extraordinary Minds in Hospitality Sales & Marketing by HSMAI, Vickie’s roots in tourism PR and marketing run deep and span every possible hospitality industry segment. Her advice has been featured in leading business media from Entrepreneur magazine to Crain’s New York Business, numerous travel industry media, and even a full chapter in a popular university marketing textbook, Real People, Real Choices, now in its 10th edition.
With more than 40 years of experience in tourism marketing, Vickie has numerous Platinum Adrian Awards to her credit for clients that range in size from globally-known Cunard Line to locally-known Offshore Sailing School. In her career, she’s represented nearly every major US cruise line (and a few European ones too) and has become known for orchestrating for high-profile international events. Her leadership of the A Celebration of Grace events – honoring the 25th anniversary of Princess Grace’s passing – for the Principality of Monaco led to PR success such as a stunning eight-page, glamorous feature in Town & Country. And her leadership of the launch of New York’s Brooklyn Cruise Terminal with Cunard Line led to (among other things) unprecedented front page, above the fold coverage in the New York Times twice in one day…morning and evening edition.
In addition to her practical and strategic planning expertise, what clients most love about Vickie is her limitless and consistent generation of creative ideas. She is the brain behind the Saint Lucia Chocolate Heritage Trail, the Woodstock Inn & Resort’s Tomato Whisperer, and the wildly successful Paint the Town Red program for Kennebunkport, Maine’s winter marketing platform. The staff at Redpoint tap her regularly for brainstorming and creative sessions, and you can find the germ of a “Vickie idea” within the DNA of many of Redpoint’s client initiatives. She created the Sleep Concierge at The Benjamin, the Foliologist at Tauck, the legendary Consumer Advocate at ASTA, and she even had Cunard Line’s Queen Mary 2 deliver the first author-signed copy of J.K. Rowling’s Harry Potter and the Half-Blood Prince to the U.S. in a specially-made steamer trunk.
Throughout her career, she’s led programs for major brands and destinations such as Hyatt Hotels & Resorts, Best Western International, Visa USA, the Finnish Tourist Board, Loews Hotels, Tropicana Resort & Casino Atlantic City, Raffles Hotels & Resorts, Swissotel Hotels & Resorts, Air Jamaica, The Broadmoor, Perillo Tours, Royal Caribbean International, the Venice Simplon-Orient-Express, and many more.
For the record, she’s also our Chief Doodler, and there’s not a scrap of paper safe from her artistic creativity when she’s around. See how she sparked an entire Redpoint trend, including our own coloring book available on Amazon.com. She currently sits on the Advisory Board for Accelerate Women Leaders in Travel.