• We love a good cover story!

    We love a good cover story!

    Our beloved client Perillo Tours was recently featured on the cover story of Travel Weekly. Special thanks to writer Nicole Edenedo for the insights on their evolution and expanded offerings. Read the online article here.

  • Another productive year on the Hill.

    Another productive year on the Hill.

    Vickie was down in DC with a contingent of United States Tour Operators Association Members for some VERY important meetings with officials in Capitol Hill. This year's conversation key tourism industry issues, including sustainability, passport and visa processing delays, increasing funding for U.S. Travel Tourism, travel infrastructure, real ID, and more.

  • This conference left us feeling SO inspired.

    This conference left us feeling SO inspired.

    Ross, Lauren, and Tiffany recently attended the First Round Conference in New York hosted by the design team at Under Consideration and they gave it a glowing review! With 12 sessions packed into the agenda, each speaker had just 30 minutes to showcase  original presentations made to clients showing initial design exploration for logo, identity, and branding products. There was SO MUCH incredible talent and wonderful creative minds. We loved hearing every detail that went into their creative process.

  • Gina was thoroughly prepared for this conference.

    Gina was thoroughly prepared for this conference.

    Gina recently attended PR Week's Crisis Communications Conference where she learned the latest on crisis readiness and response from key figures in various industries like PR, health, technology, and aviation. It was a long day of crisis panels and networking, but don't worry - she made sure to have her coffee…LOTS of it.

  • Exciting times ahead with Explore Worldwide

    Exciting times ahead with Explore Worldwide

    UK-based, B Corp Certified tour operator Explore Worldwide has joined the Redpoint family of PR clients! Specializing in authentic, small-group travel, they offer more than 350 trips in 100 countries, including unusual destinations like Kazakhstan, Lebanon, Bhutan, Benin, and more.  Their itineraries have us itching to travel…so we're thinking we'll need to take a trip or two and do some major exploring as well…for research purposes.

  • Schmoozing at the Accelerate Conference

    Schmoozing at the Accelerate Conference

    Vickie had a fabulous time bonding with industry friends and clients at the Accelerate Women Leaders in Travel Conference in Saybrook, CT. After a long day of connecting with workshops, discovery sessions, and networking, she was delighted to end the day with a fun gem tasting event hosted by All the Brilliants.

  • 2024 USTOA Digital Marketing Academy goes virtual.

    2024 USTOA Digital Marketing Academy goes virtual.

    After a brief pause, we returned with our fourth Digital Marketing Academy for the United States Tour Operators Association. This year's conference was virtual and focused entirely on artificial intelligence. Our digital expert Ross (pictured here) led an amazing line up of AI enthusiasts from NYC Tourism + Conventions, Google, and more. It was a jam-packed day of learning, diving into the evolution, implications, and possibilities of AI technology.

  • New branding for the Wellsworth Hotel

    New branding for the Wellsworth Hotel

    Our latest branding project: a fresh new look for the Wellsworth Hotel. Formerly the Southbridge Hotel & Conference Center in Southbridge, MA, we revamped their digital presence with a new logo and positioning that blends old charm with modern design while still paying homage to the property’s history as the original factory for the legendary AO Eyewear. And, of course, there were plenty of eye-popping puns along the way!

  • Bridget at the American Bus Association!

    Bridget at the American Bus Association!

    Bridget recently attended the American Bus Association Marketplace to learn the latest happenings in the tour and travel industry. The event offers a fantastic opportunity to network with attractions, hotels, and other tour planners from all over the U.S. Now that she’s back, we can't wait to soak in her insights from the speaking sessions and discover fresh ideas!

  • Perfect Harmony at This Year's USTOA Conference

    Perfect Harmony at This Year's USTOA Conference

    Hats off to the USTOA team for another successful conference! From seamlessly managing pre-conference member surveys, press outreach, and interviews, they've been the driving force behind the scenes. After a long week of mingling with over 600+ tour operators and travel industry professionals, they celebrated with Beach Boy vibes at the themed after-hours party in stylish coastal attire. #nailedit

  • It's Lauren's 20th anniversary!

    It's Lauren's 20th anniversary!

    A HUGE SHOUTOUT AND CONGRATULATIONS to Lauren on reaching an incredible milestone - her 20th anniversary at Redpoint!  Two decades of hard work, passion, creativity, and just being an all-around awesome human being.  Let's raise a glass not just to the years, but to all the wins and milestones she's helped achieve during this fantastic journey with Redpoint.  Here's to 20 years…and many more!

  • Another year, another media tour for Atlantic Canada!

    Another year, another media tour for Atlantic Canada!

    We were thrilled to welcome our besties from Atlantic Canada back to NYC for another media tour.  Over 25 journalists, including writers from The New York Times, Conde Nast Traveler, Food & Wine, Forbes, Saveur, and others, were in the line up.  It was a busy week of media meetings, jam-packed with the latest news and happenings in Nova Scotia, New Brunswick, Newfoundland & Labrador, and Prince Edward Island.  And of course, each journalist left with a box of those delicious PEI cow chips.

  • Howdy, Barbie and Ken!

    Howdy, Barbie and Ken!

    Ross and Gina recently attended the New England Inns & Resorts Association's annual conference and had a blast catching up with industry clients and friends.  When asked to dress up for the Country & Western night-themed dinner, naturally they totally brought their A-game!  Here's a photo of them as the iconic Barbie and Ken..…name a better duo!

  • Igniting creative sparks at AIGA

    Igniting creative sparks at AIGA

    Lauren recently attended this year's professional association for design (AIGA) Conference in New York. There were studio tours, creative workshops, thought provoking general sessions, and lots of social time. SO much information to absorb…we're grateful she took notes!

  • Behold this new website!

    Behold this new website!

    Our web design team's latest reveal: a fresh, modern website that showcases the charming period history and romantic atmosphere of The Inn and Spa at Intercourse Village. We had a fun time designing, building, and bringing owner Carl's vision to life!

  • Hello, Snake River Sporting Club!

    Hello, Snake River Sporting Club!

    We're SO excited to welcome Snake River Sporting Club into our portfolio of PR clients! This luxury resort opening in late 2024 in Jackson, WY is going to turn some heads, that’s for sure. The property boasts a professional golf course, equestrian center, fully functioning ranch, and a host of special amenities. We’re already arm wrestling over who gets to go on the site visit!

  • A new website for Riverside Tower Hotel!

    A new website for Riverside Tower Hotel!

    Our latest brand identity creation and website design project has just debuted! Say hello to the reimagined Riverside Tower Hotel, set in the residential Upper West Side neighborhood of NYC. We loved every moment of creating and designing this hotel’s brand story and identity…and yes, that “R” curve in the logo echoes the iconic landscape slope leading down to the river.

  • We can't stop hitting repeat on this music video

    We can't stop hitting repeat on this music video

    How did we orchestrate another music, travel, and culture program for long-time client the United States Tour Operators Association? We sent a video crew around the world!  The result?  News to rival any summer album drop.  Our team is delighted to debut the USTOA On Tour Live music video.  Click here to watch and explore the musical sounds and cultural delights of five destinations from across the globe (Colombia, Dubrovnik, Panamá, Perú, and Türkiye).  Careful though, you might just find yourself dancing to the beats!

  • Say hello to Kelly!

    Say hello to Kelly!

    Meet (and welcome!) Kelly, our newest Redpointer!  Joining us as an Account Assistant, Kelly recently graduated from Iowa State University with a major in public relations and international studies.  She brings with her a love for all things communication: writing, language-learning, editing, and storytelling.  Her experience in social media and event planning will come in handy as she joins the PR team. Oh, and we're also delighted to welcome her cat Ollie to the team as an honorary Redpointer!

  • Kicking off summer travel with Tauck

    Kicking off summer travel with Tauck

    We were delighted to orchestrate a 20+ market satellite media tour for our besties at Tauck to discuss the rising popularity of family travel. President Jennifer Tombaugh shared expert tips on how to gain the best value while traveling and plan a more meaningful vacation. The day of interviews started at the crack of dawn and ended with smiles (plus lots of morning coffee afterwards). Cheers to another successful media adventure!

  • Laughter, wisdom and an all around good time.

    Laughter, wisdom and an all around good time.

    Vickie recently represented Redpoint at the 2023 Accelerate Women Leader's in Travel conference. There were motivational coaching sessions, interactive workshops, and more than 60 female travel leaders sitting together in a room getting real about hospitality. Here she is doing a fabulous job schmoozing with industry besties, Nancy Mendelson and Emily Dailey.

  • Wineries and harbor views…here we come!

    Wineries and harbor views…here we come!

    The Menhaden has tapped us to help with PR and we can't wait to share all the cool experiences they have to offer. Private wine tour? Yoga and sunsets? Riding a Moke? SIGN US UP.

  • Welcome to The Wentworth!

    Welcome to The Wentworth!

    We love New Hampshire's scenic White Mountains, so when The Wentworth asked us to handle their PR, we were practically packing our bags. We have a laundry list of creative story angles in mind, but first we'll work in lockstep with the inn's executive team to assess key markets and develop seasonal opportunities.

  • Welcome, Pelham Hospitality!

    Welcome, Pelham Hospitality!

    Please give a warm welcome to our newest client, Pelham Hospitality on Cape Cod! We’ll be doing digital marketing for their collection of properties, which includes hotels, event venues, restaurants, and a bakery! Don’t even get us started on their super-fun executive team…they are KILLING it on instagram. We're so excited to have them on board!

  • Tis the season for ACAT Media Tours!

    Tis the season for ACAT Media Tours!

    A huge CHEERS to our PR team who just pulled off two successful media tours for our Atlantic Canada tourism clients. After overseeing interviews on a 24-station radio media tour, the team facilitated meetings with journalists in Boston to spread the world about the latest happenings Nova Scotia, New Brunswick, Newfoundland & Labrador, and Prince Edward Island. Always a fun time with ACAT!

  • Gone to Texas: Ross was in Austin for the Independent Lodging Congress.

    Gone to Texas: Ross was in Austin for the Independent Lodging Congress.

    Ross had a stellar time at the 2023 Independent Lodging Congress (INDIE Confab). This year's conference was held in Austin, Texas and you bet he took full advantage of everything offered. When he wasn't busy learning about the city's up-and-coming hospitality scenes or connecting with some of the world's leading hospitality minds, you could find him checking out this cool bike from conference sponsor Civilized Cycles. You think if he brings his helmet next time, they’ll let him take it for a spin?

  • New, freshly designed websites for the Common Man!

    New, freshly designed websites for the Common Man!

    We couldn't wait to get started when The Common Man Inns asked us to re-design and re-launch their websites. After more than six years, the Inn websites were in need of an update to allow the Inns to continue to thrive, while driving travelers to convert. Our website design team quickly got to work. The results? A microsite for their new property, redesigned Inn landing page, and freshly designed websites for the Claremont and Plymouth Inns…now THAT’S a makeover!

  • We love it when our client makes the cover!

    We love it when our client makes the cover!

    A HUGE SHOUT OUT to the Atlantic Canada team for this absolutely stunning feature in AFAR about Prince Edward Island. Special thanks to writer Debbie Olsen for highlighting PEI’s Island walk, a new 435-mile walking and cycling route. Click here to read the piece online or pick up the December 2022 print edition to see the full spread!

  • 19 Fabulous Years with Lauren

    19 Fabulous Years with Lauren

    No, that's not a typo! We are so delighted to have Lauren in the Redpoint Community, and even more lucky to have her for 19 fabulous years!  Happy Anniversary Lauren…you totally rock!

  • We had a groovy time at the USTOA Conference

    We had a groovy time at the USTOA Conference

    The team recently returned from a VERY productive United States Tour Operators Association Annual Conference & Marketplace., which brings together hundreds of travel professionals and industry leaders for a week of networking and educational sessions. Every year we help host this event for USTOA, and there’s no denying we look forward to the week’s theme night.  This year it was “disco” and we didn’t hold back.

  • Two Redpointers hit a milestone!

    Two Redpointers hit a milestone!

    Big CONGRATS to Madison and Bridget who just celebrated their first anniversary at Redpoint! From orchestrating media events to scoring fabulous placements for our clients, both have accomplished so much in the past year and we're so glad to have them in the Redpoint Community!

  • The folks at the NEIRA conference were not ready for this!

    The folks at the NEIRA conference were not ready for this!

    Ross was in New Hampshire for the New England Inn & Resort's 2022 Annual Conference. His agenda? Getting together with fellow members and sponsors for a jam-packed day of education, networking, and celebrating the end of a busy season! Oh, and did we mention there was a dress-up night at this conference? Here's a photo of Ross in his fine wardrobe selection!


  • Spreading the love: Media Tour for Atlantic Canada

    Spreading the love: Media Tour for Atlantic Canada

    After two years of Zoom media tours, we're finally welcoming our besties from Atlantic Canada back to NYC for an in-person 20+ journalist media tour! We can't wait to reconnect, share the latest news and happenings within the region, and gift these customized bags of Atlantic Canada goodies!

  • Céad Míle Fáilte, CIE Tours!

    Céad Míle Fáilte, CIE Tours!

    We're excited to welcome (a hundred thousand welcomes, to be exact) CIE Tours to our Redpoint family of clients!  One of the largest North American operators sending visitors into Ireland and Scotland, they've tapped us to execute a special PR campaign to bolster awareness of their exclusive experiences.  We sense there will be lots of research, planning, and perhaps some whiskey tasting involved?  It's a good thing we've got Redpointer's with Scottish-Irish roots!

  • This story was a long time in the making.

    This story was a long time in the making.

    We're still glowing about this piece on the unexplored roots of black Nova Scotia and so grateful for the opportunity to connect US-based publications with Atlantic Canada-based writers to produce stories that need to be told. Huge thank you to Shayla Martin for her thorough exploration of this story and to the New York Times for bringing this largely untold history to life!

  • High five, Tiff!

    High five, Tiff!

    Bring out the prosecco and raise a glass for our marketing coordinator, Tiffany, who just celebrated her five year anniversary! Five years is a long time, and we’re so grateful to have her in the Redpoint Community! Here's a photo of one of many fun costumes she's worn over the years. #bestgameshowhostever.

  • See you in Bogota!

    See you in Bogota!

    Why are we preparing a packing list?  That's because in September, Gina will be headed to Bogota, Colombia for the Society of American Travel Writer's first international convention since the pandemics onset!  We're thrilled that the convention is making its return to international travel and Gina is equally excited to connect and share client news with some of the most prestigious journalists in the travel industry.  Here she is having a blast at the SATW convention in Milwaukee, WI last year.  It's no wonder she never wants to leave!

  • We couldn't wait to press the launch button on this superhero campaign!

    We couldn't wait to press the launch button on this superhero campaign!

    We had a blast bringing the travel industry's new superhero, Sustainable Suzie, to life as part of USTOA's 50th anniversary campaign.  This collaboration was a massive undertaking involving over 400 hours of research and design, one too many cups of coffee and of course, lots of comic book reading!  Now feast your eyes on the first action-packed Sustainable Suzie comic book!

  • Welcome, First Hospitality Group!

    Welcome, First Hospitality Group!

    Hotel developer, investor, and management company First Hospitality has joined the Redpoint family!  We're handling brand development, strategic planning, and PR and can't wait to help the First Hospitality execs and their team bring a refreshed energy to this 40-year-old company.  Pictured here are Vickie and Gina at their corporate HQ in Chicago, jazz hands up and ready for the challenge!

  • Hello (again) Southbridge!

    Hello (again) Southbridge!

    We were SO impressed when we first toured this hotel property in 2017…we knew it would not be our last visit!  And that's why we are THRILLED about being tapped to create the new brand identity for Southbridge Hotel & Conference Center.  Here's a photo of us onsite for the kickoff meeting.  Can you tell we're excited?  Welcome to the Redpoint family…we missed you!

  • Say hello to Rob!

    Say hello to Rob!

    Meet (and welcome) Rob Trucks, our newest Redpointer!  Rob is an avid cyclist, published writer, and music enthusiast.  Based in New York but originally from Alabama, his humorous spirit and "can do" attitude makes him the perfect addition to our team.  Please join us in welcoming Rob to the Redpoint community!


  • Greetings from the Hill!

    Greetings from the Hill!

    …Capitol Hill, that is! Vickie was down in Washington DC with a contingent of United States Tour Operators Association members to advocate for issues critical to the tourism industry.  From continued Covid relief to US prearrival testing to passport and visa application speed and more, it was a super productive day of discussions with members of Congress, the Department of Transportation, and the Department of Commerce.  Didn’t hurt that the weather was gorgeous either.

  • Hi Mickey!  Ross visited Orlando for the eTourism Summit and IPW.

    Hi Mickey! Ross visited Orlando for the eTourism Summit and IPW.

    Ross recently represented Redpoint at the 2022 eTourism Summit and 2022 IPW.  So many case studies.  So much learning.  So many booths!  It was super helpful to attend sessions that showcased marketing successes from destinations around the country.  Plus, he got to eat cake with a hidden Mickey Mouse design inside.  #winningatconferences

  • This SMT for USTOA definitely required coffee.

    This SMT for USTOA definitely required coffee.

    We recently pulled off a successful 20+ market satellite media tour for USTOA about stress-free travel in a post-pandemic world.  CEO Terry Dale did radio and TV interviews across the country for several hours, with Gina (and her SMT “go bag") at his side.  It started before dawn, so… coffee was definitely involved.

  • Say hello to Alice!

    Say hello to Alice!

    Meet our newest Redpointer, Alice Phillips!  Alice hails from the magical city of New Orleans and comes to Redpoint with several years of travel PR and media relations experience.  Passionate about storytelling, Alice has a proven track record of generating meaningful results for her clients.  When she's not putting her PR skills to work, you can find her exploring new destinations. We're psyched to have her on board..welcome, Alice!

  • In case you missed the BIG NEWS…

    In case you missed the BIG NEWS…

    Did you hear? Redpoint turned 20! To celebrate, we created a landing page (because of course we did, we’re in marketing) with all sorts of fun stuff for folks to enjoy.  Click here to take a look back at some of our favorite moments and get exclusive Redpointer-tested recipes!

  • We're Adrian Award Winners!

    We're Adrian Award Winners!

    We're proud to announce that Redpoint snagged EIGHT awards in the Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards competition this year. Cheers to our amazing team and clients Perillo ToursNova ScotiaNew Brunswick / Nouveau-BrunswickNewfoundland & Labrador TourismUSTOABillings Farm & MuseumWoodstock Inn & Resort, and New England Inns & Resorts.

  • Great timing:  Radio Media Tour for Atlantic Canada

    Great timing: Radio Media Tour for Atlantic Canada

    Not only is Spring the perfect time to promote summer travel to Canada, but this year it was made even MORE perfect by Canada’s announcement that it’s dropping testing requirements for all fully vaccinated travelers entering the country starting April 1, 2022.  Our 18-market radio media tour for the provinces of Nova Scotia, New Brunswick, Newfoundland & Labrador, and Prince Edward Island was a smash hit… all orchestrated from the home base with a laptop and several cups of coffee.   

  • New website for Barn on the Pemi!

    New website for Barn on the Pemi!

    Our website design team’s latest success is the website refresh of this stunning venue set in the Lakes Region of New Hampshire.  We launched the Barn on the Pemi’s first website back in 2018 when the venue first opened, and it was due for a makeover…especially to align with the resurgence in wedding planning following the pandemic.  The hardest part was choosing from among all the jaw-dropping photos of the venue.  This venue definitely makes an impression! 

  • Our latest brand identity project:  Gros Morne Inn

    Our latest brand identity project: Gros Morne Inn

    Feast your eyes on this new logo we created for the new luxury ecolodge, Gros Morne Inn (launching Spring 2022).  Nestled in the forest within Gros Morne National Park in Western Newfoundland, this property is the vision of Ian Stone and Rebecca Brushett, whose deep roots in the region and passion for the environment are evident throughout every aspect of the inn.  And stay tuned, because the inn’s debut website will be launching soon. 

  • Bon dia, Catalonia!

    Bon dia, Catalonia!

    We had a blast orchestrating and hosting a live-and-in-person media event for the Catalan Tourist Board, the stunning autonomous region of Spain that has Barcelona as its capital.  More than 30 journalists came out to learn about the Catalonia region’s new Grand Tour and to meet, eat, and drink with visiting operators and tourism officials. The Redpoint gang pulled this entire event off in just 30 days, from planning to hosting. We managed to sneak it in just before Omicron temporarily shut the world down again! 

  • Say hello to Bridget!

    Say hello to Bridget!

    Please join us in welcoming Bridget to the Redpoint team!  Bridget joins us as an Account Assistant, fresh off her graduation from Auburn University and we couldn’t be happier to have her on board.  She brings with her experience as Marketing Manager of the Auburn Campus Recreation Center, which included managing creative direction and content strategy for the 30,000 member center.  This included everything from social media and PR to newsletter and blog writing.  PS – we’re excited to have her cat Boy join the team too.  

  • Say hello to Madison!

    Say hello to Madison!

    Please join us in welcoming Madison to the Redpoint team!  Joining us as an Account Assistant, Madison recently graduated from James Madison University with a major in Media Arts & Design and a minor in PR.  She’s an exciting addition who will support both our digital and PR teams, and her numerous internships in both fields will serve her well.  Her experience with social media, software solutions, and event planning make her a well-rounded marketing assistant and we couldn’t be more thrilled to have her on board!   

  • Hello, Milwaukee!  We’re coming your way.

    Hello, Milwaukee! We’re coming your way.

    In October, Gina is headed to the annual Society of American Travel Writers convention, to be held this year in Milwaukee, WI.  We’re stoked that the convention is in person again this year, and Gina plans to eat, drink, and network her way through the city.  This convention is fab for connecting with leading on-staff and freelance travel journalists.  She’ll arrive armed with dozens of story ideas for clients and pitch her little heart out.  Here she is at the SATW convention in Portland, OR, a few years back.  Heads up Milwaukee… she loves donuts. 

  • Yippee… Canada’s open for travel again!

    Yippee… Canada’s open for travel again!

    Our massive pitching blitz to herald the restoration of US travel to Canada has yielded stellar results for our Canadian clients (blatant #humblebrag).  The four Atlantic provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland & Labrador have been featured in a slew of broadcast outlets Condé Nast Traveler, Travel + Leisure, Forbes, The Daily Beast, The Boston Globe, and many more.  Here’s one of our faves, from The New York Times:  See the World, in Canada.   

  • Reunited and it feels sooooo good.

    Reunited and it feels sooooo good.

    After 18 months of strictly virtual meetings, the United States Tour Operators Association held its annual board meeting in Chicago this August…and Vickie was THRILLED to attend. Yes, strategy was formulated, decisions were made, and votes were tallied. But even more important than all that? Selfies were taken, drinks were had, and hugs were enjoyed. USTOA has been a client of ours for more than a decade, so we were having serious withdrawal from the lack of in-person contact. We can’t wait for the annual conference in December. Our bags are already packed.

  • Welcome to The Barnstead Inn!

    Welcome to The Barnstead Inn!

    This stunning property has engaged Redpoint for digital marketing services and we’re thrilled to be working with them!  Set in Manchester, VT, the inn is nearing completion on significant (and stylish) room renovations.  One browse through their rooms page will have you drooling and looking for the “book now” button.  With 14 luxurious rooms, the cozy and rustic Stonewall Tavern, woodfired pizza nights, and just a short walk to downtown Manchester, you can bet we’ll be visiting here for LOTS of in-person meetings.

  • We’re bringing Canada to the US!

    We’re bringing Canada to the US!

    What’s a tourism destination to do when the borders are still closed?  We’re still keeping the media relations pedal floored, with interactive virtual media events on behalf of Tourism New Brunswick and Prince Edward Island Tourism.  First up in late July is an exclusive tour of the Beaverbrook Art Gallery in Fredericton NB, including a sneak peek of the new Harrison McCain Pavilion set to open in 2022.  And then in early August, an oyster shucking lesson with a legendary oyster fisher from PEI and cooking demo with the Culinary Institute of Canada.  Both events come with delicious home deliveries of treats from each province.  It’s the next best thing to being there!  See how we also orchestrated virtual media tours for the four provinces of Atlantic Canada here. 

  • Cheers to you, State Tourist Board Baden-Württemburg!

    Cheers to you, State Tourist Board Baden-Württemburg!

    We are gladly raising our beer glasses to welcome the tourism state of SouthWest Germany into the Redpoint family!  It’s a joy to be promoting their Going Cuckoo website and training tools for travel advisors…not only because they’re smart, useful tools but because what marketer wouldn’t give their right arm to promote something called Going Cuckoo?  We’re grateful to USTOA for bringing this collaboration to our doorstep.

  • Update:  Learning Journeys website is live!

    Update:  Learning Journeys website is live!

    Since last fall, we’ve been developing the new brand identity and complex website for the experiential tour company Learning Journeys… and YAY, the launch date finally arrived!  This enriching company – as the name implies – curates educational immersions into cultures around the globe.  We’re SO proud to be handling their digital marketing and PR moving forward, as we believe strongly in the company’s mission and the journeys are sooooooo cool.

  • Hey, we led another cool webinar!

    Hey, we led another cool webinar!

    Recently, Chris led a webinar for members of the New England Inns & Resorts Association on “Rebuilding Your Marketing Strategy for Pandemic Recovery.”  The surprise twist?  She ALSO covered the three major tech changes on the horizon that digital marketers need to embrace.  It was 75 minutes of jam-packed information, and you can watch it here.  PS – dog not included, but ain’t he cute?

  • Happy anniversary to us!

    Happy anniversary to us!

    We just celebrated our 19th anniversary, which is hard to believe because living through the past year makes us feel more like we’re 99.  You feel us on that?  Here’s a little video we made to honor the occasion.

  • Welcome Tour Gros Morne & Gros Morne Inn!

    Welcome Tour Gros Morne & Gros Morne Inn!

    We are STOKED about our new client located in the drool-worthy Gros Morne National Park in Newfoundland.  It’s going to be a busy time as we shepherd them to the launch of the Gros Morne Inn.  We’re handling brand identity and design, strategic planning, program development and marketing, and you can be damn sure we’re going to visit the moment the US-Canada border opens.  Because Tour Gros Morne does hiking, culture, and cuisine tours and just look at that photo…who doesn’t want to tour THAT?

  • USTOA Bucket List Travel Bracket Sweepstakes:  SLAM DUNK

    USTOA Bucket List Travel Bracket Sweepstakes:  SLAM DUNK

    We just wrapped up a massive sweepstakes campaign for long-time client the United States Tour Operators Association, and it featured:  37 destination partners, 64 global travel experiences, 32 starting matchups, 21 days of voting, a social media reach of 25 million, and 37 million media impressions.  The final match up was between a luxury train trip in Scotland or seeing the northern lights in Norway.  Who won?  Watch the highlights reel.

  • Welcome, Ride Expeditions! 

    Welcome, Ride Expeditions! 

    UK-based Ride Expeditions has joined the Redpoint family, as we create a road map for their post-pandemic global marketing strategy.  They offer jaw-dropping motorcycle adventures in breathtaking locations like the Himalayas, Patagonia, Mongolia, Namibia, Cambodia, South Africa, and more… so we’re thinking we may have to go on a trip (or nine) with them to ensure we get the strategy correct.  That’s totally fair, right? 

  • Hey, we led a cool webinar! 

    Hey, we led a cool webinar! 

    The New England Inns & Resorts Association tapped our co-owner and lead trainer Chris Miranda to create and lead an educational webinar to help its hotel and resort members address marketing challenges during the pandemic.  You can watch/listen to the 60-minute session on Managing PR & Social Media during Covid-19 here.  Also, it’s revealed at the end of the session which slippers Chris wore while presenting the webinar.  Because, #WFHprofessional. 

  • Bienvenida, Spain! 

    Bienvenida, Spain! 

    It’s a thrill to be tapped by Spain to inspire travel to the country and raise the destination’s profile among tour operators through collaboration with USTOA.  We’re orchestrating a widespread, integrated digital and social media campaign about off-the-beaten-path experiences in Spain, but first…we’re drinking sangria, because we REALLY immerse ourselves in our clients’ cultures.  And as you can see, Ashley is a team player. 

  • Two new websites…check. 

    Two new websites…check. 

    NH-based The Common Man company recently engaged us to design, build, and launch two new websites for them… one for their Common Man Restaurants (with multiple restaurants and a robust e-commerce store) and one for their Flying Monkey performance venue.  The Covid-19 pandemic tried to throw us all a curve and delay the progress, but we just weren’t having it.  So, on time and on budget… voila.  Check ‘em out! 

  • One brand refresh, coming up! 

    One brand refresh, coming up! 

    We love immersive, educational, and experiential travel… so it was a no-brainer to accept the challenge of completely refreshing (ahem, overhauling) the Learning Journeys brand.  With programs that span the globe, Learning Journeys’ itineraries focus on enhanced immersion in a specific interest or passion, such as yoga and wellness, cooking, photography, watercolor painting, bird watching, dance, language study, conservation, and much more. Wait… we get to design a new brand identity, platform, and website for THAT?  And then handle comprehensive marketing and PR to launch it?  SIGN. US. UP. 

  • Atlantic Canada comes to the US…virtually. 

    Atlantic Canada comes to the US…virtually. 

    This Covid-19 pandemic caused a ton of gear shifting in tourism PR, and with the borders between the US and Canada closed for non-essential travel, we had to get creative to keep Atlantic Canada top of mind with US media.  So, our nifty PR team orchestrated a spectacular series (if we do say so ourselves) of virtual media tours for Nova Scotia, New Brunswick, Newfoundland & Labrador, and Prince Edward Island with nearly 20 top freelance and on-staff journalists for leading US media outlets.  Each journalist received customized gift boxes of Atlantic Canada goodies to enjoy during the meeting, and the coordinated Zoom presentations and live discussions brought the region’s tourism to life in real time.  Plus, we got to eat gummy lobsters at each meeting, which was just a bonus. 

  • Opening hotels during a pandemic?  Hell, yeah. 

    Opening hotels during a pandemic?  Hell, yeah. 

    Oh Newport, RI… we love you so.  And that’s why we are so psyched to tell the world about your two newest hotels, Hammetts Hotel and the Brenton Hotel.  Both launched in summer 2020, we handle North American PR for both, as well as all the branding, website development, and digital marketing for the Brenton (pretty glam shot from the hotel featured here).  

  • A decade of joy with Gina.

    A decade of joy with Gina.

    GUESS WHAT? It’s Gina’s 10th anniversary with Redpoint and if this milestone didn’t occur in the midst of a pandemic, we’d be hugging her in celebration (don’t worry… we know she’s a hugger). Her work for our clients has taken her around the globe, from Egypt, China, and the Netherlands, to Peru, Atlantic Canada, and soooooo many US states. She’s a stellar human and a fabulous marketer, and we just love her to pieces. Please join us in wishing Gina a huge congrats on this fab milestone…we’re so proud to have her as our VP!  

  • COVID-19 Musician Relief Fund

    COVID-19 Musician Relief Fund

    We care deeply about how the COVID-19 situation is impacting the musicians of NYC, many of whom live gig-to-gig as they share their talents with the world.  So, we've done two things to help:  1) Launched a GoFundMe campaign - in addition to our own seed money - to provide a fund to pay musicians for virtual "mini concerts" that 2) will bring our Live at Redpoint music series online.  Want to learn more or help with a small donation?  Click here.

  • We’re coming for ya, Nova Scotia…

    We’re coming for ya, Nova Scotia…

    Chris is all dressed up to visit Nova Scotia during lobster season, and heads up:  she’s bringing her presentation clicker.  Catch her keynote presentation at the Nova Scotia Department of Agriculture Minister’s Conference on March 3-4 on the topic “Agritourism…What Sells?”  And then on March 5th, she’s leading an all-day seminar for Taste of Nova Scotia on “How to Be More Persuasive in Marketing,” with four fab sessions including What Makes Websites More Attractive to Google, Five Secrets to Make Your Writing More Persuasive, What Makes An Effective Photo on Social Media,  and Tips for Getting More PR in the Age of Social Media.

  • Welcome to the family, Basin Harbor!

    Welcome to the family, Basin Harbor!

    As the new PR agency of record for this stunning resort on Lake Champlain in Vermont, we’re excited about so many things:  the fabulous story angles, the super-fun executive team, the extensive list of amenities and services available at the resort… oh, and this view.  We fully intend to sit in those groovy chairs as much as possible during our onsite brainstormings.  Now THAT is team spirit.  We love you, Basin Harbor.

  • Who’s ready for the 2020 USTOA Digital Marketing Academy?

    Who’s ready for the 2020 USTOA Digital Marketing Academy?

    For the third year in a row, Redpoint is orchestrating a full-day digital marketing conference for the United States Tour Operators Association.  From soup to nuts, we plan the entire day, curate the content, secure the speakers, and bring cutting edge digital education and trends to a sold-out audience in NYC.  This year’s speakers include digital experts from Facebook, American Airlines, GeekHive and others… including these two sassy teachers (Ross Evans and Christina Miranda, pictured here) from Redpoint.

  • Our new favorite client:  Billings Farm & Museum.

    Our new favorite client:  Billings Farm & Museum.

    Can you blame us for dubbing THIS FACE our new favorite client?  This cutie pie and all the baby animals… plus all the adult animals, the interactive experiences, and the educational programs of Billings Farm are now in our care for North American PR.  Based in Woodstock Vermont, Billings is a year-round destination attraction and we’re gonna milk their stories for all they’re worth!  (Sorry, couldn’t help ourselves.)

  • If you love music, catch us on Spotify!

    If you love music, catch us on Spotify!

    We love music – so much that we even have an office concert series – and we especially love sharing tasty music with the world.  Our new Spotify hub has playlists curated by our team, aligned with fun projects and programs we’re working on each month.  From Road Trip Karaoke and Oh (Atlantic) Canada, to La Dolce Vita, 1969 Throwbacks and more… we design soundtracks to spice up or soothe down any occasion.

  • Hiya, Flying Monkey.  New website…coming up!

    Hiya, Flying Monkey.  New website…coming up!

    Built in the 1920’s, the Flying Monkey Movie House & Performance Center is a New England arts and culture hub in Plymouth, NH that boasts 445 seats and a loooooong list of sold-out performances by legendary artists from around the world.  They’ve tapped us to overhaul their digital presence, starting with the development and design of a new website that enhances the user experience and simplifies the booking process.  Confession:  we’re going to attend plenty of shows to gather experience data.  #toughjobbutsomeonesgotta

  • Hello Hammetts Hotel!

    Hello Hammetts Hotel!

    We’re super-psyched to welcome the Hammetts Hotel into the Redpoint family of PR clients.  This gorgeous new hotel is set to open in Newport, RI in the spring of 2020 and we’re going to make sure allllllll the media know about it.  Will you find us sipping cocktails in Newport this coming summer?  Naturally.  #marketresearch

  • Taking Perillo to TV

    Taking Perillo to TV

    We had so much fun orchestrating a half-day satellite media tour for Steve Perillo of Perillo Tours to discuss the charms of Italy in the off-season.  We prepped, coached, crafted talking points, hosted, and cheered… and the result was 20 fabulous (and often hilarious) TV and radio interviews delivered across the US in just four hours.  Anyone who knows Steve knows he’s quite the character, so our favorite line was “you could spend $2,000 more to go in the summer, or you can spend 50 bucks on a nice coat and go when the crowds are less.”  And if you DON’T know Steve, watch Adam Sandler play him on SNL.

  • Introducing…Tickled Red.

    Introducing…Tickled Red.

    Hot off the press:  we just launched a monthly e-newsletter that covers the fun aspects of travel marketing both here at Redpoint and elsewhere in the industry.  It's a quick read, including tips, trends, ideas, creative inspiration...maybe even a joke or two.  Want to get on the list?  Sign up here.

  • Introducing:  @PostcardsFromRedpoint

    Introducing: @PostcardsFromRedpoint

    Places we’ve been, foods we’ve tasted, animals we’ve met, music we’ve heard.  That’s the focus of @postcardsfromredpoint… our own lil’ travel and culture magazine, brought to life this month on Instagram.  We travel for a living, and our team has such rich and varied experiences on all seven continents.  We figured…why not share them with the world?  OMG… does this make us (gasp)…INFLUENCERS?  It will be a riot when we start pitching ourselves for story features.

  • Our latest partnership curation:  USTOA & Joe’s Pub

    Our latest partnership curation:  USTOA & Joe’s Pub

    We are SO PSYCHED to be orchestrating a groovy new music, travel, and culture program for 2020 for longtime client USTOA.  Featuring a partnership with legendary cultural venue Joe’s Pub in NYC and showcasing the music of several global destinations, this extensive collaboration will come to life with live concerts, online stories, music videos, PR, and a seriously widespread digital marketing campaign.  See how excited we are about it?  <jazz hands>

  • How’s your (digital) health?  Find out at Boot Camp!

    How’s your (digital) health? Find out at Boot Camp!

    Our next Marketing Boot Camp is on Nov 12 in Plymouth NH…and it’s a real goodie.  We’re teaching folks how to self-audit their website, email campaigns, and social channels… which sounds super geeky, but is actually geared for non-geeks.  It’s soooo important that people who are managing all these online channels understand how to know when to worry and what to worry about… and even better:  what to do about it.  See the agenda here.

  • Hola, SATW!

    Hola, SATW!

    Redpoint was well repped at this year’s Society of American Travel Writers conference in El Paso TX, and Gina did a smashing job sharing our clients’ news with top travel and lifestyle journalists. There was media speed dating, info sessions, and lots – and lots – of schmoozy social time… which is the best time to pitch news and find out what journalists are planning next.  There was ALSO hiking… and what’s hiking in Hueco Tanks State Park without a selfie to prove it?

  • Hiya, Tourism Industry Association of PEI!

    Hiya, Tourism Industry Association of PEI!

    Ross is headed to Prince Edward Island, Canada on October 23 and 24 to be the featured speaker at the TIAPEI annual conference.  Here’s the plan:  he’ll teach the tourism community a fabulous curriculum of “Advanced Social Media for Beginners,” and in return, he’ll get to golf his little heart out while he’s there.  It’s the greatest win-win in the history of speaking engagements.

  • New Case Study for Barn on the Pemi!

    New Case Study for Barn on the Pemi!

    It’s been 18 months since we created a website and launched a strategic digital campaign for the breathtaking Barn on the Pemi in Plymouth, NH…and sweet mercy, the results are strong.  You can read all about it in our new case study, and special thanks to our lovely client for allowing us to share some key stats with the world!

  • This new client ran right into our loving arms.

    This new client ran right into our loving arms.

    We’re excited to welcome Running Subway Productions into the Redpoint family!  It’s going to be a blast leading the PR and social influencer program for them, as they open a huge new interactive attraction in Times Square in Spring 2020.  What’s it going to be like, you ask?  Our lips are sealed for now.  All will be announced in good time.  #strategy

  • Chris brought cookies to class.

    Chris brought cookies to class.

    When asked to teach a full-day social media and digital marketing seminar in Halifax NS for the Atlantic Canada Opportunities Agency (ACOA), Chris realized that it was happening during Canada’s Italian Heritage Month (June).  So, while teaching classes on hashtags, content development, programmatic marketing, SEO, and social influencers, she also served the class cookies that she lovingly carried across the border from her favorite Italian bakery on NYC’s Bleecker Street (Pasticceria Rocco). WE ARE A FULL SERVICE AGENCY, FOLKS.

  • We ate up Portland and the Willamette Valley.

    We ate up Portland and the Willamette Valley.

    Our educational best practices mission to Oregon for client Taste of Nova Scotia was a delicious success!  Ross – seen here taste-testing pizza (someone’s gotta) – led 16 Nova Scotian culinary and tourism delegates through a week of learning and development behind the scenes at some of Portland and the Willamette Valley’s most innovative food businesses.  From Blue Star Donuts and Bob’s Red Mill to Stoller Family Estates, Steven Smith Tea, Portland Night Market, and more… the delegates got a tasty education and returned home with a ton of inspiration!  Learn more about our mission planning here.

  • Hello, White Mountain!

    Hello, White Mountain!

    We’re big fans of New Hampshire’s White Mountains, so we’re pretty giddy about being tapped to create the new brand identity for the White Mountain Hotel & Resort and its signature restaurant The Ledges.  It’s going to require several visits to the property, so we can embrace the vibe and bake it right into the new brand.  Several…visits…to…the…gorgeous…White…Mountains.  Oh, poor us.

  • Our office concert series hits a milestone.

    Our office concert series hits a milestone.

    The Live at Redpoint series just had its 20th show!  We LOVE bringing talented artists into our office to play us some tunes and tell us their stories.  And we've learned a TON about musical instruments of all kinds... from washboards and cuatros to accordions, harmonicas, congas and more.  Performance #21 hits on December 11... if you're in the neighborhood, stop by and jam with us:  set hits at 5pm sharp!

  • Whoa.  Chris is a Luminary.

    Whoa. Chris is a Luminary.

    Chris was invited to speak at the upcoming Destinations International CMO Summit, doing a Ted-Talk-style presentation on the subject of Innovation.  We’re flattered by this honor to help educate the chief marketing folks of DMOs and CVBs around the world, and we’re certain that Chris will deliver a memorable, lively speech on the subject.  But if we’re being honest, we’re MOST excited by this:  speakers at this event are called Luminaries, which has given us unlimited opportunities for affectionate humor in the office.  Genuflecting to Her Luminousness and wearing shades in her presence somehow never gets old.

  • First Annual USTOA Digital Marketing Academy?  Nailed it.

    First Annual USTOA Digital Marketing Academy? Nailed it.

    On January 24, we brought 100 tour and travel industry professionals together in NYC for a full-day of programming that taught both elementary and emerging digital marketing strategies.  Created for longtime client US Tour Operators Association, this First Annual Digital Marketing Academy featured speakers with high-octane experience from JetBlue, AirB&B, Google, Skift, and MMGY, and our crackerjack Redpoint training team led insightful workshops throughout the day.  There was even a “C-Suite” track, with high-level strategic content designed specifically for C-Level executives.  And was there prosecco served as a surprise?  Oh yes.  There was indeed.

  • Ciao, Perillo!

    Ciao, Perillo!

    We’re psyched to welcome Perillo Tours to the Redpoint family of clients, as we take on North American media relations and brand development for its signature Learning Journeys™ program.  Learning Journeys takes discerning travelers to experience unique enrichment opportunities in destinations around the globe, but of course Perillo is best known for its original mission of trips to Italy.  Therefore, we plan to eat lots of pasta as we get onboard with this client.  #fullservicefirm

  • Oh, hey Newport.

    Oh, hey Newport.

    Redpoint has been tapped for a HUGE soon-to-be-announced project in fabulous Newport RI, and we can’t reveal details yet.  Awww.  Are you sad you’re not in on the secret?  Here’s a photo to make you feel better:  Ross, Vickie, and Chris…in a waterfront recon-selfie during the launch site visit.  You’re welcome.

  • Vermont + love again.

    Vermont + love again.

    We love Vermont.  And we love educational experiences.  And we love creating solutions.  So when the Vermont Attractions Association asked our consulting division to develop a five-year strategic plan for the organization, it was like winning the client lottery.  Also, we heard that VAA board meetings often feature cheese from Cabot Creamery, ice cream from Ben & Jerry's, and cider donuts from Cold Hollow Cider Mill.  But of course, that didn't factor into our decision to take on this project.  Nope.  Not at all.

  • What's up, Maine?

    What's up, Maine?

    A message to the glorious and seductive state of Maine:  we are sending you Chris to be the opening keynote speaker at your Maine Hospitality Summit on Oct 23-24, 2017.  There’s one catch…you must send her back.  This won’t be easy, as your theme is “Be Inspired,” and that’s going to capture her heart and prompt her to hug everyone in the state.  We’d appreciate if you’d remind her she’s got other people to hug back at Redpoint HQ.  In return, we’ll make sure she comes prepared to kick off your conference with a memorable, inspirational bang.

  • Put your boots on, marketers.  It's time.

    Put your boots on, marketers. It's time.

    Redpoint’s next one-day Marketing Boot Camp is on the calendar for Sept 12, 13, and 14, 2017...and it’s making us pretty giddy.  The program is How to Make Smarter Marketing Decisions, and it takes a birds-eye view of strategy.  Instead of focusing on things like “how to use Snapchat” or “how to woo top journalists”… it addresses more important issues facing attendees, like:  SHOULD they be using Snapchat?  And SHOULD they be wooing top journalists?  And so much more.  Time and money are precious and finite, so choosing how to spend both in marketing is vital to maximizing resources. September Boot Camp dates are in Killington VT, Southbridge MA, and Exeter, NH.  Learn more here.

  • It's like Atlantic Canada asked us to go steady.

    It's like Atlantic Canada asked us to go steady.

    Atlantic Canada’s growing love affair with Redpoint just got a little deeper, folks.  The Atlantic Canada Tourism Partnership has tapped our PR expertise, which means we’re now the US media relations agency for the four stunning Canadian provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland & Labrador.  If anyone needs us, we’ll just be right here drooling over the image library in our media toolkit and plotting ways to mandate extended site visits for the team.

  • We LOVErmont.

    We LOVErmont.

    Redpoint once again brought our special brand of educational joy to the 2017 Vermont Tourism Summit in Stowe, VT... dual clickers!…ice cream!...hugs!  Such excitement.  Ross helped attendees “Recover Forgotten Marketing Techniques” and Gina coached aspiring marketers on “DIY PR.”  Chris was there to cheer them on, as NextGenRedpoint took the podium.  You can watch Ross’ session here.

  • Tauck + Redpoint = Joy.

    Tauck + Redpoint = Joy.

    Small ship cruising?  Journeys with Ken Burns?  Enriching global tours?  SIGN US UP.  We’re now Tauck’s PR agency of record, and we can’t wait to share their story with the world.  We’ll start by planning huge media events for them at Seatrade Cruise Global and CLIA Cruise360 within the first three months of our relationship… y’know…NBD.  All in a day’s work, y’all.

  • ‘Twas So Much More Than “Building a Website”

    ‘Twas So Much More Than “Building a Website”

    When The Common Man Inns of Plymouth and Claremont asked us to build them a new website, we responded by first diving deeply under the hood of their ENTIRE business.  Why?  Because a website can’t just look pretty.  It should 1) be user friendly; 2) solve a variety of “in real life” operational problems with suitable functionality; 3) place visible, findable emphasis on key business drivers, and 4) be strong and nimble enough to fuel a powerful digital marketing program.  So not only did we end up building them two websites instead of one, but we solved a bunch of problems they weren’t even aware they had.  And…oh yeah… we made sure the websites are VERY pretty.  Read the case study here.


  • Redpoint + Vermont = Besties

    Redpoint + Vermont = Besties

    Is it possible to say you have a “residency” at an annual tourism conference?  Because we’re back – AGAIN – speaking at the 2016 Vermont Tourism Summit on April 13-14 in Killington.  Ross and Chris promise to bring their A-game on a variety of topics, including Old School Communication Strategy for New School Media, Be a Better Leader, and Branding: Don’t Just Exist…Really LIVE.  What will Chris wear for these presentations? Well, at the ABA Marketplace Convention in January, she wore a fuzzy leopard print bathrobe for her we'd say wardrobe is anyone's guess at this point.

  • Hello, Newfoundland & Labrador.

    Hello, Newfoundland & Labrador.

    The signature Red Box is headed to this enchanting Atlantic Canadian province, folks.  Chris is carrying it across the border to share Redpoint’s expertise, hugs, prizes, and surprises as the keynote speaker at the 2016 Hospitality Newfoundland & Labrador Annual Conference.  Does she feel like a diva headed to speak in a destination that has its very own time zone?  Indeed she does.  Sigh…there will be no living with her after this.

  • Good Business Strategy is Delicious

    Good Business Strategy is Delicious

    Whoa.  After leading two successful educational missions for the renowned Taste of Nova Scotia group (Finger Lakes Mission crew shown here), Redpoint has been asked to create and host an entire conference for them in their central Halifax hub.  Ross and Chris have donned their professor caps, and are headed up to Nova Scotia on October 21 and 22 to lead the first “Communications and Commerce in Culinary Tourism” Conference, followed by a day of one-on-one “marketing therapy” appointments for members.

  • New Jersey Has Some Interesting Characters

    New Jersey Has Some Interesting Characters

    When Six Flags Great Adventure & Safari & Hurricane Harbor called upon Redpoint’s consulting division to help sculpt the theme park’s menu of team building offerings, we kicked things off with an in-depth site tour.  This little guy captured our hearts during the Safari exploration, but y’all can rest easy:  we left baby and mama at peace and well out of any wacky team-building strategy.  Gotta show respect for wildlife, people.

  • Hello, New Brunswick.

    Hello, New Brunswick.

    The Miramichi River Tourism Association has tapped Redpoint to help drive tourism arrivals to the region.  To achieve this, we’ll be doing all sorts of serious business stuff… assessing digital analytics, refining brand position, leading focus groups, orchestrating region-wide training, crafting an integrated marketing strategy and more.  But first?  We needed to go kiss all the locals hello.  Can you blame us?


  • Making Print Sexy Again

    Making Print Sexy Again

    Welcome to the Redpoint family, Discovery Map International!  We are pretty wild about those clever, cartoon-style maps that are like a tourist’s bible in more than 130 resort destinations throughout North America.  So when they asked for our help with brand development, PR, social media marketing, and franchise relations…it took us exactly two seconds to say “Yes, please.”  And then we rolled around on the floor with all the maps to truly immerse ourselves in the endeavor.  Because, yes…we are pretty geeky about maps.