Creation of the Brenton Hotel Brand

Brand Creation, Website Design & Development

When it was still just a fledgling dream in their minds, the owners of this new luxury waterfront hotel in Newport, RI tapped us to create their entire brand vision and bring it to life.  Our branding team led the strategic process to name and position the hotel, design the brand identity, and then develop the website and other marketing tools. 

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The Brenton Hotel debuted in summer 2020 with a sophisticated brand identity anchored by the logo we created with a unique sailboat design that also nods to the Brenton “B.”

brenton hotel branded items, glass water bottles, toilet paper, embroidered pillow and bathrobe

The scalable logo translates beautifully to a variety of mediums…even bringing a little class to the toilet paper roll. 

wall sculpture map of brenton location with icon as location marker

The logo pops on the raised wall map of Newport behind the front desk, catching guests’ eyes as they check in or stop by for assistance.

We drew inspiration both nautical and natural to create the Brenton Hotel color palette.  These are the colors you would experience if you were standing on the deck of a ship, taking in the sky and sea around you in all kinds of weather.

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Our website design for the Brenton Hotel did justice to the luxury experience, with dramatic design and lifestyle photos in full width and content that tells a story.  It’s a visually appealing website, high on both user experience and functional mechanics under the hood.