Website Redesign for the Inn & Spa at Intercourse Village

Website Design

How do you marry a fresh, modern website with the charming period history of an inn whose building dates back to 1909?  That was our mission for the Inn & Spa at Intercourse Village.  The inn’s existing website needed a visual overhaul to better tell its story, and a functional overhaul to foster a better user experience and more conversions.  And as a perfect hub for exploring historic Lancaster County, PA, the inn had an opportunity to showcase the entire destination to potential guests.

Building a new website around an existing brand is no easy walk in the park.  The design roots that anchor the look and feel of the brand need to be kept intact while freshening up the total user experience around them.  We used a number of techniques to achieve this including decluttering the top navigation and added life to the pages with texture and movement.  The result is more engaging interaction with the user that can’t be achieved by “flat” pages with boxes of copy.

We also gave the copy a more light-hearted tone – c’mon, a romantic lodging property in a town called Intercourse?  That’s a no brainer.  A simple down-to-earth voice that has a sense of humor paired well with the use of white space and vibrant photos.  That balance makes the site easy to read and highly approachable, for both humans and search engines.

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Next up?  This entire site was built for marketing speed and we aim to floor it!  Owner Carl Kosko is ready to let it fly. 

I love working with Redpoint and I’m extremely happy with this site. You’ve taken my wishes from that initial site visit and easily accomplished all of them…kind of like you could see what I was seeing. I couldn’t be happier!

Need more examples of our website design work?  Check out Gros Morne Inn and the Brenton Hotel.