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Building on the momentum of PR results is a consistent top priority for Olympia Hospitality. While the hotel management and development company has a strong pipeline of news, they needed Redpoint to help expand their messaging opportunities and amplify channels to reach key decision-makers in a broader market. A major focus of our role is to strike the right balance of proactive and reactive storytelling to drive credibility and raise their reputation as a leading force in the hospitality management sector. To answer this challenge, we immersed ourselves quickly in their world and mapped out a detailed PR strategy with creative ideas, initiatives, media targets, measurement tools and benchmarks, action steps, and timelines to support their growth goals.
We researched, vetted, then targeted and engaged media in core markets, focusing on strengthening positioning in areas such as:
- The expertise of Olympia’s women-led leadership.
- The company’s entrepreneurial mindset, people-first approach, and high-touch operations.
- Media relationships through personalized outreach across multiple channels and industry verticals.
By intentionally aligning each story thoughtfully with journalists who had a very good understanding of Olympia Hospitality and why they matter, we successfully…
- Positioned Olympia Hospitality and its senior executives as leaders and go-to industry voices for media, industry conferences, and panels, such as the Lodging Conference, Hotel Data Conference, and Hunter Conference.
- Secured coverage highlighting Olympia Hospitality news across a mix of regional, and national media outlets.
- Delivered both digital and print features spotlighting the impact of their women-led leadership.
- Identified content gaps and uncovered stories beyond traditional hotel news (seasonal business trends, innovation, lifestyle, etc), resulting in coverage about hotel design, sustainability, emerging technology, and more.
Our strategy has yielded significant results. We’re seeing strong media traction year after year with stories appearing in top travel, lodging, real estate, and business media. And the best part? We established deep relationships with key journalists and media outlets, resulting in consistent, often repeat, coverage.
Here are some of our favorite features:
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- CoStar – Storytelling is the North Star at Olympia Hospitality’s boutique hotels
- Hertelier – Ally of the Month: John Schultzel, Chief Growth Officer, Olympia Hospitality
- Hotel Management – Beyond the room, there’s a payoff in sight
- Lodging Magazine – Passion, Grit, and Growth: One Leader’s Hospitality Journey
- Hospitality Daily Podcast – Olympia’s People-First Strategy for Seamless Transitions
- No Vacancy Podcast – Hotel Profitability in 2026: Work Every Line Item
- CoStar – Mocktails, non-alcoholic drinks can elevate experiences for many hotel guests
- Market Watch – Scoring great Black Friday deals is getting harder
- Hotel Business – Q&A with Olympia Hospitality’s Sara Masterson
- Lodging Magazine – Buying in from the Beginning
- Hertelier – How Sara Masterson’s People-First Leadership is Shaping Olympia Hospitality
- Mint Pillow Newsletter – The surprising edge indie hotels hold
- Hotel Business – Hot off the press interview
- Lodging on Demand – What’s Next for Hospitality in 2026? Industry Leaders Weigh In
- Hotel Management – Where the dayparts take you
- CoStar – Olympia Hospitality takes tailored approach to management in uncertain environment
- Skift Daily Lodging Report – Olympia adds Kristie Rasheed
- Travel Daily News – Olympia kicks off 2025 with senior strategic hires and continued growth
- Hotel Business – Green Book: Management Companies Report
- Bar & Restaurant – Generational Marketing in Bars & Restaurants
- CoStar – US hoteliers have mixed expectations for summer demand
- Hotel Business – Stay & Study – This hotel is a testament to Vassar College
- No Vacancy Podcast – Managing Campus Hotels with Heart and Strategy
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