When you’re walking (hurrying?) into a public bathroom, your mental focus is probably pretty singular: get in, get relief, and get out…with minimal engagement to the actual bathroom itself.
Unless there is a clever sign on the door.
Then…you smile, and even if just for a brief second…you think about the brand that “owns” the bathrooms. Maybe you even take a picture of the sign and post it on social media. You might even tag that brand, and give them a shout-out for being fabulous. Or text it to a friend.
The point is…you notice, and a connection is formed between you and that brand. If the bathroom doors are simply marked “Men” and “Women,” you don’t even spare them (or the brand) a brain cell. But when they’re unexpected and distinct, you pay attention. Case in point:
At the Timber Lounge in Halifax, Nova Scotia…a bar at which you can enjoy a spot of axe throwing:
At Weylin B. Seymour’s glamourous event space in Brooklyn, NY, the wheelchair accessible bathrooms inspire festive attitudes:
At an Irving highway rest area in New Brunswick, Canada…the LEAST likely place you’d be inspired to care about a brand:
The point is, bathroom signs are an easy, inexpensive and non-intrusive way to make a connection with your guests. You’ve got to put signs up anyway…why not let them help further your marketing goals?
And if you ever need to set up port-a-potties…take a page from the Rochester Lilac Festival and GO ALL IN:
Lilac port-a-potties, people. I rest my case.