Six cool examples of marketing. - Redpoint Marketing PR

At Redpoint, we geek out over marketing success and recently, we’ve discovered these six cool examples of marketing worthy of applause.

Utterly Unexpected Trade Show Booth

When we were kids, those claw machines at arcades and amusement parks were irresistible. But as adults? Imagine BEING the claw, and swooping into a giant tank to grab as many prizes as you can. Hats off to Squishmallows for this standout trade show booth at VidCon, where fans waited in line for four hours just for their 20-second turn in the Human Claw Machine.

One of six cool examples in marketing, this image shows a trade show booth filled with Squishmallow stuffed animal toys and a person hanging above them ready to grab as many as possible.

Seriously Clever Video Ads

It’s quite reasonable to assume that not EVERYONE will be interested in watching The History Channel’s documentary series about the Roman Colosseum. But their marketing folks have produced a series of video ads that give it wider appeal and the best possible chance of luring in non-history buffs. Meet Gaius Falco, head groundskeeper of the Colosseum (by way of New Jersey?), in these two ads.

Brilliant Branding Concept

OK, we can’t even breathe because this concept is so absurdly PERFECT. Follow me on this: Heavy metal band Metallica has a famous song called All Within My Hands. In 2017, the band created a nonprofit organization called All Within My Hands Foundation. And one of its signature programs is the Metallica Scholars Initiative. This initiative partners with the American Association of Community Colleges to support scholarships and fund programs for students to learn trades working with their hands, such as welding, electrical engineering, HVAC, construction, and more. The program supports 32 community colleges across 27 states. We’re talking millions of dollars in funding here. BRAVO, both for the initiative and the sheer branding brilliance.

One of six cool examples in marketing, this logo for the Metallica All Within My Hands Foundation shows a light blue hand with a keyhole and guitar neck.

Most Relatable Billboard (possibly of all time)

Score one for “good old fashioned” Timex, who managed – with just ten simple words and a photo – to instantly communicate how their product provides a solution to one of the most popular, gut-wrenching problems on the planet.

One of six cool examples in marketing, this Timex billboard shows a picture of a watch and the caption "check the time without seeing you have 1,269 unanswered emails."

Smart…but Creepy?…Product Launch

This product came out a few years ago, but we just stumbled across it recently. The Shelves of Life product is a bookshelf that can be repurposed into a coffin, so you can be buried in it when you die. Wait…what? Indeed, this is true and it can be purchased, and it comes with visual instructions and diagrams for making the shelf-to-coffin transformation. More about it here, and more about the designer, William Warren, here.

One of six cool marketing examples, this set of bookshelves can be transformed into a coffin when the owner dies.

Video Storytelling That Steals Your Heart

Bravissima, Barilla! This video tells a story about Izyan Ahmad (“Zizou”), a young tennis player who had a dream of playing against Roger Federer when he was 11 years old. Watch what happened five years later.

And in addition to these six cool examples of marketing, here’s one of our throwback faves. When the baker hired Simone, it started a seriously cool chain reaction.